Sergei Joins The Circus To Escape People Looking For Cheap Insurance Deals In ... - Sacramento Bee

LONDON, June 12, 2012 -- /PRNewswire/ --

comparethemarket.com, one of the UK's leading price comparison websites, is launching the latest instalment of its popular meerkat-themed TV adverts to promote its car and home insurance comparison service.

The previous TV advert, voted most liked advert in January amongst viewers, saw the non-stop work of unclogging the credit card comparison service taken its toll on Sergei, with the Head of IT ending up in hospital with exhaustion.

This new 40 second advert sees Sergei "Meteorite Meerkat" being shot out of a cannon as part of a circus show. Aleksandr desperately tries to convince Sergei to come back and help comparethemeerkat.com get back on track redirecting car and home insurance queries meant for comparethemarket.com and promises to give away as many toys as it takes for people to know the difference.  

For the sake of Sergei, people should visit comparethemarket.com and see just how much they could save on their car and home insurance. Plus get a quote on your insurance via comparethemarket.com and you can claim a meerkat toy as a reward*.

Fans of the meerkat pair can see the new TV advert from Monday 11^th June at http://www.youtube.com/watch?v=TkdDObPEr8M as well as Aleksandr Orlov's official Facebook and Twitter pages: http://www.facebook.com/Comparethemeerkat and @Aleksandr_Orlov. You can also follow what happens to Sergei at http://www.facebook.com/comparethemeerkatsergei, and @Sergei_HeadofIT.

Specialising in more than just car and home insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including van insurance, bike insurance, life insurance, pet insurance, credit cards and loans.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

*Terms and conditions apply.

About comparethemarket.com

• comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.  
• comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
• comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.

SOURCE comparethemarket.com